圣地亚哥动物园视觉环境导视系统设计

Design of Visual Environment and Wayfinding System for San Diego Zoo 

景区公园
圣地亚哥动物园视觉环境导视系统设计-1

圣地亚哥动物园位于美国加利福尼亚,是全球最大的动物园之一,拥有世界最先进的管理系统和服务设施,也是第一家尝试开放空间展示、模拟动物原生环境的动物园。我们的设计理念一是安全,二是童趣。科学的导视系统是动物园安全有序运行的重要保障,由于该园占地面积大,分为多个场馆,路径较为复杂,因此更需要合理的导向标识系统,确保游客安全、准确、有序地游览。除了安全和导视功能外,通过我们对视觉环境的设计,包括运用夸张生动的造型、色彩及文字等,使之充满乐趣和个性。无论是大人还是小孩,来到此处都能享受忘我的童趣。经过我们精心设计的动物园视觉环境导视系统既科学规范,又和谐统一,与园区风貌交相辉映,很好的达到了导向、指引、警示作用及文化塑造和品牌宣传的效果。

San Diego Zoo is located in California, USA. It is one of the largest zoos all over the world. It has the most advanced management system and service facilities in the world. It is also the first zoo to try to display and simulate the original environment of animals. Our design concept is safety, and the two is children's fun. Scientific wayfinding system is an important guarantee for the safe and orderly operation of the zoo. Because the zoo covers a large area and is divided into many venues, the path is more complex, it is more necessary to have a reasonable wayfinding sign system to ensure the safe, accurate and orderly tours of tourists. In addition to security and guidance functions, through our visual environment design, including the use of exaggerated and vivid shapes, colors and text, make it full of fun and personality. Adults and children can enjoy their childlike innocence. Through our elaborate design of zoo visual environment wayfinding system, which is scientific, standardized, harmonious and unified, and reflects the style of the park, it achieves the effect of wayfinding, guidance, warning, cultural shaping and brand promotion.


客户:圣地亚哥动物园 
地点:美国加利福尼亚州圣地亚哥市
Client: San Diego Zoo 
Location: San Diego, California, USA


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