Our great team–led by wayfinding expert Jeff Lawson and Richard Chow, with sign design by Dean Swift–works closely to make sure every wayfinding project meets the needs of client organizations and their customers.They have provided excellent service in wayfinding analysis, planning and design for the Olympic Games, world-renowned shopping malls, top office buildings, urban public space and transportation, cultural and tourism facilities, well-known educational and medical institutions, world top 500 headquarter buildings and industrial parks, etc. They have world-class standards and many excellent works.
in addition, our team also include specialists in marketing, Universal Design, wayfinding technology, graphic design, architecture, interior design, configuration design, transportation planning, and/or other substantive areas. Projects involving wayfinding user analyses may include interviewers, data analysts, and transcribers. They are full of enthusiasm and sense of responsibility.
Jeff A. Lawson, MLA is a wayfinding system analyst and designer with a 30+ year commitment to improving wayfinding ease for people in all types of facilities. A founding partner in Toldway Wayfinding System Corporation Ltd., Wayfinding Consultants, Jeff and Richard Chow have worked with more than 70 organizations on hundreds of wayfinding projects in business, medical, educational, cultural, government, and other types of public facilities. Jeff specializes in wayfinding analysis, planning, and design for large, complex sites and facilities, focusing on exterior and interior wayfinding design elements, such as signs and maps. He originated the practice of Wayfinding Design Review: assessing the wayfinding implications of all types of design (site planning, landscape architectural, architectural, interior design) during the design process. In the 1980s, he helped lead the award-winning Patient & Visitor Participation Project at the University of Michigan Medical Center, a unique, six-year, design research and advocacy effort. Richard Chow and Jeff Lawson are authors of the award-winning books, Design that Cares: Planning Health Facilities for Patients and Visitors and Directional Sense: How to Find Your Way Around. Jeff holds two degrees from the University of Michigan (Master of Landscape Architecture and Bachelor of Fine Arts).
Richard Chow, PhD MCP is an architectural sociologist and wayfinding expert who has worked for 30+ years to improve wayfinding ease in complex,confusing sites and facilities. A founding partner in Toldway Wayfinding System Corporation Ltd., Wayfinding Consultants, he and Jeff have worked with more than 70 organizations on hundreds of wayfinding projects. Richard has special expertise in analyzing users’wayfinding needs and planning wayfinding-related operational programs. He is also the first Director of Wayfinding at the Institute for Human Centered Design (IHCD) in Boston, MA. IHCD is an international education and design non-profit organization committed to advancing the role of design in expanding opportunity and enhancing experience for people of all ages, abilities, and cultures through excellence in design. At IHCD, he works on projects where systematic wayfinding system analysis, planning, and implementation can contribute to inclusive (aka “Universal”) design. In the 1980s, he directed the award-winning Patient & Visitor Participation Project at the University of Michigan Medical Center, a unique, six-year, design research and advocacy effort. He has conducted over 100 studies, authored or co-authored more than 45 publications, and made 50+ presentations at professional meetings in Hong Kong and the U.S. Richard holds degrees from the University of Michigan (PhD in Architecture and Sociology), Harvard University (Master of City Planning), and the University of Hong Kong (BA in Sociology).
Dean W. Swift, SEGD, is an excellent environmental graphic designer with 30+ years’ experience on a range of facility types, including business, healthcare, educational, cultural, corporate, and sports stadiums, etc. He has been working in sign design area for more than 15 years. Dean is committed to aesthetically pleasing, well conceived sign designs that are functional, efficient, and cost-effective. Before coming to Hongkong and joining Toldway Wayfinding System Corporation Ltd. in 2004, he was VP and Director of the Signage/Exhibit Group, Ford & Earl Associates, Troy, MI; director of Environmental Graphics at Rossetti Architects, Detroit; and signage designer for Smith, Hinchman, & Grylls Architects, Detroit. Dean also built and managed a nationally recognized, custom, environmental graphics fabrication shop. Some of his fabrication experience includes large scale, high-end design projects, including signage and donor recognition for the Sydney Olympic Games, the Busan Asian Games, China Guangzhou subway, the Chicago Symphony Orchestra, New York City’s Battery Park, Johns Hopkins Hospital, MGM Casino, The Detroit Riverwalk, and the University of San Francisco Law Library. Now he is the director of graphic design of our company. Dean holds a degree from the College of Creative Studies, Detroit, America (BFA in Industrial Design).
Martin Lau is an Assistant Professor at the School of Design of the Hong Kong Polytechnic University. He led the BA (Hons) in the Wayfinding Design Lab and joined us in 2010. His research focuses on wayfinding design, user-centered design and visual culture. His recent projects involve public signs communication and local culture. In 2015, he completed a project on the legibility of signage and published his findings in the Information Design Journal. Martin received his formal training in Visual Communication Design in USA and Hong Kong. He concentrates on urban planning and wayfinding design such as airports, train stations, public transit systems, shopping malls, etc. He holds an MA in Design from the Hong Kong Polytechnic University and an MA in Visual Culture Studies and MPhil in Communication from the Chinese University of Hong Kong. He is still pursuing his PhD study at the Department of Typography and Graphic Communication at the University of Reading, UK.
Jennifer Ho is an excellent wayfinding expert and research fellow at the School of Design of the Hong Kong Polytechnic University, focusing on urban visual culture and design history in Hong Kong. She joined Toldway Wayfinding System Corporation in 2012. Jennifer has a very specific interest in wayfinding, urban life, the visuality and materiality of the everyday, and the aesthetics of waste and unwanted things, and she explores these themes ethnographically, curatorially, and photographically. Prior to pursuing her PhD, she worked as a graphic designer in the commercial and non-profit sectors and she also took part in a number of wayfinding creative projects in China, England, Italy, the Netherlands, and the United States. Jennifer holds a BA and MA in Media and Culture from the University of Amsterdam, and a PhD in Cultural Studies from Lingnan University, Hong Kong.
Steven Yau is a senior wayfinding designer and after working at a major corporate design office in Los Angeles, the United States, he joined Toldway Wayfinding System Corporation in 2013. Steven has a keen interest in the areas of wayfinding and signage design, local visual culture and illustration. His past projects focused on shopping malls, department stores, hospitality centers, hotels, resorts, and so on. Steven is also involved in multiple cultural and transportation projects in Hong Kong, Mainland China and South Korea. He has a deep investment into every step of the process, from visioning to concepting, design development to detailing and construction to post-project follow-up. Steven holds a MA in Visual Communication Design from the Hong Kong Polytechnic University and the University of Wisconsin at Madison.
Henry Lee, an MA in Visual Communication Design, graduated from the University of Hong Kong. He joined Toldway Wayfinding System Corporation as a senior designer in 2013 and quickly emerged as project manager for many of our high profile clients including G20 Hangzhou Summit, Shenzhen Bao'an International Airport, Guangzhou Metro, Wanda Group, SOHO China, Intime Retail Group, Alibaba Group, San Diego Zoo, and the Fort Worth Museum of Science & History. In 2015, he was named Partner and became co-owner of Toldway China company, focusing on wayfinding design and graphics for governments, cities and retails. An inspiring leader and project manager, he is active in the firm’s design direction and management. Henry thinks Engaging graphics and meaningful design bring spaces to life.
May Wong, an MA in Visual Communication Design, graduated from China Academy of Art. She joined Toldway Wayfinding System Corporation in 2012 and quickly emerged as excellent wayfinding designer. She has planned, designed and implemented 50+ signage & wayfinding projects in China. Her design vision provide direction for many of Toldway’s large scale projects, providing efficient and effective guidance for the team to bring unexpected and creative solutions. Her commitment to the vision is expressed through the details that enrich the project experience, such as unique solutions for paving design, added graphic texture in the project landscape or a thoughtfully designed landmark. These details are the elements that broaden the brand with richness and depth. She focuses on wayfinding system design for healthcare, education, cultural, sports, and scenic spots.
Denny Lee, an MA in Visual Communication Design, graduated from Central Academy of Fine Arts. He joined Toldway Wayfinding System Corporation in 2012 and soon became key designer on many of the firm’s important environmental wayfinding projects. He has planned, designed and implemented 50+ signage & wayfinding projects in China. Denny is greatly attached to his work and is energetic, energetic, and more inspired in wayfinding design. His focus on process also helps to align project vision with client goals through a dynamic and detail-oriented management style. Denny focuses on wayfinding system design for retail such as shopping malls and department stores, hospitality such as hospitality centers, hotels and resorts, offices such as office buildings and complexes, and banks. Denny thinks helping people access, enjoy and understand complex places is both an art and a science.