厦门英迪格酒店导向标识系统设计

Design of Wayfinding Signage System for Xiamen Indigo Hotel 

星级酒店
厦门英迪格酒店导向标识系统设计入口标识

厦门英迪格酒店地处鹭江道中央商务区核心位置,与鼓浪屿隔海相望,是洲际酒店集团旗下的精品酒店之一,也是其引入亚太区的第五大酒店品牌。酒店造型类似一艘帆船,具备十足的视觉个性,用各类壁画和具有地方特色的艺术品作装饰,充满地域风情和美感,同时也很好的传达了邻里文化的精髓。酒店的金属女神雕塑俯瞰港口,仿佛正娓娓讲述城市的过往今昔。海景房设有宽阔的阳台,视野开阔,周边景色一览无余。酒店处处折射着厦门这座城市独特的贸易历史及人文魅力,同时让宾客们尽情体验鹭岛高品质的休闲生活方式。导向标识系统必须无缝融于整体品牌定位,紧密围绕酒店业绩和服务提升展开设计,此二点毋庸置疑。基于以上的酒店状况分析,我们理清了思路,并将室内设计的“钻石造型”作为主要灵感来源。我们把导向标识系统的客流导入和吸引功能放在第一位,经过实地仔细测量、缜密研究,精心规划了酒店导向交通动线和点位布置,使酒店的高效运营和销售提升得到了有力支撑。钻石面切割的手法、拉丝不锈钢折弯和镜面效果、图形及文字腐蚀填充红棕色漆,这些都让该酒店导向标识系统既有很好的导视效果,又体现简洁高端大气的特点。因我们的良好规划设计,导向标识系统也成为该酒店的一道靓丽风景线。

Located at the core of Lujiang Road Central Business District, Xiamen Indigo Hotel is one of the best hotels of InterContinental Hotels Group and the fifth largest hotel brand in Asia-Pacific region, across the sea from Gulangyu. The hotel is similar to a sailing boat, with full visual personality, decorating with various murals and works of art with local characteristics, full of regional customs and aesthetic feeling, but also convey the essence of neighborhood culture. The metal goddess sculpture of the hotel overlooks the harbor as if telling the story of the city's past. The seascape room has a broad balcony with a wide view of the surrounding scenery. The Hotel reflects the unique trade history and humanistic charm of Xiamen city everywhere. At the same time, guests can enjoy the high-quality leisure life style of Ludao. There is no doubt that the wayfinding and sign system must be seamlessly integrated into the overall brand positioning and closely designed around hotel performance and service improvement. Based on the above analysis of the hotel conditions, we clarify the ideas and take the interior design of "diamond shape" as the main source of inspiration. We put the passenger flow guiding and attracting function of the guiding sign system in the first place. After careful measurement and research on the spot, we carefully planned the hotel guiding traffic routes and signage location arrangement, which made the efficient operation and sales promotion of the hotel get strong support. Diamond cutting, drawing stainless steel bending and mirror effect, graphic and text corrosion filled with red-brown paint, all of these make the hotel's guiding sign system not only have a good guiding effect, but also reflect the characteristics of concise and high-end atmosphere. Due to our good planning and design, the wayfinding and signage system has also become a beautiful scenery of this hotel.


客户:厦门英迪格酒店 
地点:中国福建省厦门市
Client: Xiamen Indigo Hotel 
Location: Xiamen City, Fujian Province, China


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