新浪总部大厦导视系统设计

Wayfinding System Design of Sina Headquarters Building 

商业领域
新浪总部大厦导视系统设计-1

新浪是中国一家知名互联网企业,其总部大厦位于北京西北部、被誉为“中国硅谷”的中关村软件园。图形符号“∞”被我们作为主要的设计理念和思路,“∞”符号寓意无限连接、无限可能,契合新浪的互联网媒体属性。同时我们利用此符号创造了一个无限流动和延展的导视自循环系统。垂直动线及内部动线系统的巧妙设计,使大楼用户和来访者有序高效地流动。黄色、绿色等新浪标准色被我们作为设计的主色调,既融合新浪文化于设计中,又使导视系统清晰明确、格调鲜明。大面积喷涂的色彩,增强了导视系统的视觉感受和审美效果,因我们对色彩的精准把握、娴熟运用和科学规划,避免了视觉污染的产生。标识使用黑白灰三色搭配,清晰且沉稳;标牌采用曲线形设计,典雅又动感,其灵感来源于建筑本身蜿蜒曲折、圆形环绕的外形。图形设计时特意嵌入了一系列代表时事、财经、旅行、娱乐、体育等元素的定制图标,体现新浪之定位和特色。专业设计的雕塑作为导视地标和文化象征,与整体造型图案共振,充满节奏感和韵律感。设计使用了人性化、模块化、智能化的理念和方法,完美实现我们预设的导视效果。

Sina is a well-known Internet enterprise in China. Its headquarters is located in the northwest of Beijing, Zhongguancun Software Park which is known as Silicon Valley of China. The graphic symbol “∞” is our main design idea. The symbol “∞” imply infinite connection and infinite possibilities, which conform to Sina's Internet media attributes. At the same time, we use this symbol to create an unlimited and extended self guided loop system. The ingenious design of vertical and internal moving line system enables users and visitors to flow orderly and efficiently. Yellow, green and other Sina standard colors are taken as the main tone of our design, which not only integrates Sina culture in the design, but also makes the wayfinding system clear and distinct. The color sprayed on a large area enhances the visual feeling and aesthetic effect of the guidance system. Because of our accurate grasp of color, skillful use and scientific planning, visual pollution is avoided. The signage is clear and steady with black, white and grey color. The signs are curved, elegant and dynamic; its inspiration comes from the winding and circular shape of the building itself. A series of customized icons representing current affairs, finance, travel, entertainment, sports and other elements are specially embedded in the graphic design to reflect the positioning and characteristics of Sina. Professionally designed sculptures, as guided landmarks and cultural symbols, resonate with the overall shape and pattern and are full of rhythm. The design has been used the concepts and methods of humanization, modularization and intellectualization by us to achieve our preset effect of wayfinding system perfectly.


客户:新浪公司
地点:中国北京市海淀区 
Client: Sina Corp
Location: Haidian District, Beijing, China


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