Goodman Group is Australia's largest real estate company, with nearly 10 billion Australian dollars in assets, investments in the Americas, Europe, Asia and Australia, listed on the Australian Stock Exchange. In order to spread its brand, we first consider how to improve the recognition and identity of Goodman's brand in front of a specific audience (Goodman's customers and potential customers). We have designed five giant plus sculptures standing on the square, using steel frame structure, which can be flexibly assembled and illuminated with LED, so that Goodman's brand can be spread to the public all the time. The plus sign is set on the square, which means that the group is thriving and benefiting the society, and conforms to its business orientation of "business outside the square". At the same time, a huge stereo vision fence was designed. The bold shape and style give people a great visual shock, which make Goodman's brand deeply rooted in the hearts of the people. The signs are modular design and leave an external interface, which is convenient for future maintenance and replacement, and can add attachments according to actual needs. The work is well received by the client.
Client: Goodman Group
Location: Sydney, Australia